Your website is one of the front doors to your business. But attracting visitors is only a small part of the battle; converting them into loyal customers is the key. Conversion of your website visitors should be the primary goal of your website.

How many sales, appointments or telephone calls do you get every month compared with the number of visitors you get to your website? Take a look at your website analytics and you’ll probably be surprised at how low your website conversion rates are!

Typically, over 90% of your website visitors will probably never contact you or buy from you…

Imagine if you were able to convert just 5% more visitors, that would probably 2-3x your business!

To help you increase your website conversion rate, we’ve listed some of the key ways you can get more from your website:

1. User-Friendly Design: A website’s design directly influences user experience.

  • Mobile Responsiveness: Over half of web traffic is mobile. Ensure your site performs flawlessly on all devices.
  • Clear Navigation: Visitors should intuitively find their desired information. Streamline your menu and use conspicuous CTAs.

2. Speed is Important:  A slow website will lose potential customers and is not favoured by the search engines

  • Optimize Images: Compress images without losing quality.
  • Minify Code: Simplify your site’s code by eliminating redundant code, characters, etc
  • Check your site speed

3. Establish Trust: Build credibility with your audience.

  • Testimonials and Reviews: Real feedback showcases the value you bring.
  • Trust Badges: Display badges from reputed bodies to strengthen trustworthiness.

4. Compelling Content:  Great content captures attention and drives action.

  • Quality Over Quantity: Craft content that addresses your audience’s genuine concerns.
  • Engaging Visuals: Employ videos, infographics, and sharp images to enrich your content.

5. Analyze and Adapt:  Your website is never truly ‘finished’. Always be ready to adapt based on data and trends.

  • Use Analytics: Tools like Google Analytics can show where users come from and how they behave on your site.
  • A/B Testing: Test variations of your website to see what works best for conversions.

6. Engage, Incentivize, and Retarget:  Staying in front of your visitors boosts conversions.

  • Use Engaging Call To Actions (CTAs): Make it clear what you want your visitor to do next. Craft CTAs that resonate and inspire action.
  • Newsletters, Offers and Giveaways: Offer additional value in return for an email address. This way, you can stay front of mind and engage them later, even if they initially leave your site.
  • Retargeting Campaigns: Remind past visitors of your offerings with tools like Google Ads or Facebook Ads.

7. Boost Engagement with Chatbots:  Increase your site’s interactivity and trust.

  • Immediate Responses: Chatbots offer instant answers and engagement 24/7, making it easier for your visitors to find what they are looking for quickly.  This greatly improves user experience.
  • Build Trust: A responsive, engaging chatbot can build trust and truly connect with your visitors, making them much more likely to take the next step to contact you or buy from you.